"Each film has its own requirements. I believe you should be honest with the film. The kind of film it is should be presented to people in the same manner," said Aamir Khan in an interview with me in response to the marketing plans of Talaash and when the marketing wave will pick up in a big way. "Talaash is a suspense drama. The less we say about it, the better. We want you to be curious about it. We want you to search in your own way for information about the film. So, it will be very difficult for you to take information out of me (laughs)," Aamir added.