Aishwarya Rai Bachchan, will represent L'Oréal Paris at Cannes on the 24th & 25th of May at the 65th Annual Cannes Film Festival. On the 24th of May she will attend the L'Oréal Paris - amfAR (The American Foundation for AIDS Research) dinner and after-party. L'Oréal Paris is a presenting sponsor of this traditional dinner held to raise funds in the fight against AIDS, thereby supporting an international event that is a key part of the festival.To keep the red carpet tradition alive, Aishwarya Rai Bachchan, a regular at the Cannes Film Festival will also light up the red carpet on 25th May, making it her 11th appearance at Cannes. Aishwarya says, "11 glorious years....the journey so far has been remarkable and truly memorable. This year, I am especially privileged as I also get to lend my support to a very important cause at the amfAR dinner, by helping raise funds for the fight against AIDS, at the AMFAR auction. It makes me proud that L'Oréal Paris sponsors and supports our fight against AIDS through this special amfAR event at Cannes."