Returned from Ra.one music launch a short while back. Its 1 am. The three hour delay in the start of the event hasn't helped my plans at all. Aarefa and Insha are asleep and I will have to do a lot of cajoling tomorrow to make up for the late-coming today. Hmmmm...Well, the event started very late. First one hour was meant to be a televised event for Star TV. The crew went on with their dry runs even when the entire media was firmly seated and waiting patiently for the show to begin.
The event started with Shahrukh performing dance antics on 'Criminal'. He came from top and the energy was fabulous. Vishal Shekhar performed a medley of numbers from Ra.one while Arjun Rampal made his presence felt too. Shahrukh and Kareena dancing to 'Chammak Challo' were the showstoppers. Kareena looked blazing hot in her wild fire red saari. The duo once again performed to Chammak Challo when the entire media was allowed to cover the last segment of the event.
Shahrukh invited the whole team on stage and introduced each one of them very graciously. The introduction for Karan Johar with the reference to his dad Mr Yash Johar was commendable and made everyone emotional. After the launch, there was a short press conference. The questions were mainly directed towards Shahrukh. One reporter asked him why Priyanka and Sanjay Dutt were not present today considering both have done a cameo in the film. Shahrukh didn't give a clear answer and asked the reporter to just sit down. Shahrukh also told the media that Ra.one is being dubbed in Tamil, Telugu, German and other languages. All these versions will be simultaniously released on Oct 26th. The press conference was short and came to an end abruptly. Arjun Rampal and director Anubhav Sinha were not asked any questions. The media wasn't given enough time to interact with the cast-n-crew.
At the entrance of the Big studio in Film City, merchandise from Ra.one was kept for display. G.one statues, small laptops and the works. This is on the lines of Spiderman, Batman franchise and the merchandise that comes along with it. If Ra.one works, this merchandise can prove to be a money spinner. The promos of the film are looking impressive and the music is exciting too. It is very apparent that a lot of hard work has gone into making this film. The Tsunami of promotions for the film have just started. Knowing Shahrukh, he will go all out to ensure that he treads a new record breaking path.
So much for now. Till later. Gotta sleep now and think up a plan to ensure all's well tomorrow morning in my household :)